Top 5 Beauty Retail Apps in Spain: Q2 2024 Performance

In Q2 2024, the top 5 beauty retail apps in Spain showed diverse performance metrics, reflecting the dynamic nature of the beauty retail market. The data, sourced from Sensor Tower, offers valuable insights into downloads, revenue, and weekly active users.

SEPHORA - Maquillage, Parfum experienced fluctuating download numbers throughout the quarter. Starting at 45.8K downloads in early April, the app saw a decrease, hitting a low of 11.7K in late May, before recovering to 17.4K by the end of June. Weekly active users also showed a slight decline, moving from 144.7K in the first week of April to 109.5K by the end of June.

For Perfumerías DRUNI, the download trend was mostly downward, starting at 11.4K in early April and dipping to 5.8K by mid-June, with a slight recovery to 7.3K in the final week of June. Despite this, weekly active users remained relatively stable, fluctuating between 135.2K and 129.8K throughout the quarter.

LOOKFANTASTIC: Beauty & Makeup saw a modest increase in downloads in the first half of the quarter, peaking at 1.7K in late April, but faced a decline to around 770 by mid-June. Weekly active users followed a similar trend, peaking at 7.2K mid-April but decreasing to 5.4K by late May, with a slight recovery to 5.8K by the end of June.

CHARLOTTE TILBURY exhibited significant growth in downloads, starting at 409 in early April and reaching 3.1K by mid-June, before settling at 1.1K at the end of June. Weekly active users showed a consistent upward trend, starting at 3.4K and peaking at nearly 7K by mid-June.

Lastly, Notino: profumi e cosmetici had a varied download performance, with a sharp increase from 176 in late April to 3.9K by the end of May, followed by a decline to 501 by the end of June. Weekly active users mirrored this trend, peaking at 5.3K in late May before declining to 2.3K by the end of June.

For more detailed insights and trends, visit Sensor Tower.